FOR IMMEDIATE RELEASE Contact: Erica Williams 760.439.2348 SIFT® Personal Training has opened a brand new fitness facility in Fallbrook. Though the grand opening won’t be until later in October, the doors at 2809 S Mission Road, Ste G are already open! SIFT® is an acronym for Structured Interactive Fitness Technique, a method of healthy exercise developed by owner Erica Willams that involves three components: Cardio Respiratory, Strength/Endurdance and Functional Fitness. This method, called The SIFT® Way, provides clients with small group personal training by appointment only and enables them to enjoy consistent streamlined workouts designed by Erica and her team of degreed and certified Personal Trainers that fit each individual’s health and fitness goals. Erica Williams, BS, ACSM H/FI, who is also a resident of Fallbrook, graduated from California State University, Fullerton with a Bachelor of Science degree in Kinesiology and a Minor in Gerontology and is an America College of Sports Medicine, Health and Fitness Instructor. She has been in the field of Health and Fitness since 1991 as a Certified Personal Trainer and since 1998 as a Sports and Fitness Director. She has specialized in working with baby boomers and older adults, encouraging a quality of life through an active lifestyle. Erica believes that clients workout for health and fitness reasons but exercise retention is due to the social environment that is created for them. She is dedicated to provide an incredible environment that continues to educate and motivate clients to have an active quality of life. Though each training is by appointment only, the doors at SIFT® are open to anyone who would like to take a brief “tour” and meet Erica. SIFT® Personal Training, 760-451-FITT (3488). <<< Back to In The News